Privacy Policy

Bloom Therapy Co Pty Ltd ("we", "our", "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information when you visit our website and use our services. This policy applies to all information collected through our website, mobile applications, and other online services (collectively, "Services").

What Information Do We Collect?

1. Information You Provide to Us:

  • Account Information: When you contact us, we collect your name, email address, phone number, and any other information you provide.

  • Communications: We collect information when you communicate with us, such as by sending an email, contacting us by phone, or filling out a contact form.

2. Information We Collect Automatically:

  • Server and HTTP Logs: We automatically collect information about your interaction with our Services, such as your IP address, browser type, operating system, referring URLs, and the pages you view.

  • Usage Information: We collect information about how you use our Services, including the actions you take, the time and duration of your use, and the frequency of your visits.

  • Cookies and Similar Technologies: We use cookies and similar technologies to collect information about your interactions with our Services.

3. Information from Third Parties:

  • Google API: We collect data transmitted by the Actions on Google API, which may include persistent identifiers like the Google ID, to provide certain features and services.

How Do We Use the Information?

1. To Provide and Improve Our Services:

  • We use the information we collect to operate, maintain, and enhance our Services.

  • We use your account information to recognise you when you return to our Services.

2. To Communicate with You:

  • We use your contact information to send you updates, security alerts, and support messages.

  • We may send you promotional emails about our products and services, but you can opt-out at any time.

3. To Analyse and Improve:

  • We use the information to understand how users interact with our Services and to improve user experience.

  • We analyse usage data to develop new features and services.

4. Legal and Security:

  • We may use the information to comply with legal obligations and to protect the rights and safety of our users and third parties.

What Information Do We Share?

1. Service Providers:

We share information with third-party service providers who assist us in operating our Services, such as hosting companies and technology platforms. These providers are obligated to protect your information.

2. Legal Requirements:

We may disclose information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3. Business Transfers:

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

Retention of Your Personal Data

We will retain your personal data only for as long as necessary to fulfil the purposes we collected it, including satisfying any legal, accounting, or reporting requirements. When we no longer need your personal data, we will securely delete or anonymise it, following applicable laws and regulations.

Transfer of Your Personal Data

Your information, including personal data, may be transferred to — and maintained on — computers outside your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

We will take all steps reasonably necessary to ensure that your data is treated securely and per this Privacy Policy, and no transfer of your personal data will take place to an organisation or a country unless there are adequate controls in place, including the security of your data and other personal information.

Delete Your Personal Data

You have the right to request the deletion of the personal data we hold about you. You can make such a request anytime by contacting us using the contact details provided in this Privacy Policy.

 We will comply with your request to delete your data, subject to certain exceptions such as compliance with legal obligations, resolving disputes, and enforcing our agreements.

Your Choices

1. Access and Correction:

You can access and update your account information anytime by contacting us.

2. Cookies:

Most web browsers automatically accept cookies. You can adjust your browser settings to remove or reject cookies, but some features of our Services may not function properly.

3. Communications:

You can opt out of receiving promotional emails by following the instructions in those emails. If you opt-out, we may still send you non-promotional communications.

Security of Your Personal Data

We value the security of your personal data, but remember that no method of transmission over the internet or method of electronic storage is 100% secure.

While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

Children's Privacy

Our Services are not intended for use by children under the age of 18, and we do not knowingly collect personally identifiable information from them.

If you are a parent or guardian and have become aware that your child has provided us with personal data, please contact us immediately.

If we become aware that we have collected personal data from a child under the age of 18 without parental consent, we will promptly delete that information from our servers.

Links to Other Websites

Our Services may include links to other websites that we do not operate. If you click on a third-party link, you will be redirected to that third-party's site. We strongly recommend that you review every site's privacy policy.

We have no control over and are not responsible for any third-party websites' content, privacy policies, or practices.

Your Rights

If you believe we have breached your privacy rights, you can make a complaint to the Office of the Australian Information Commissioner (OAIC).

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on our website. Your continued use of our Services after any changes to this Privacy Policy will constitute your acceptance of the changes.

Our Use of Google Analytics

We use Google Analytics to collect information about your use of our Services. Google Analytics collects information such as how often users visit our website, what pages they visit, and what other sites they use before coming to our website.

We use the information provided by Google Analytics to improve our Services. Google Analytics collects only the IP address assigned to you when you visit our website rather than your name or other identifying information. We do not combine the information collected through Google Analytics with personally identifiable information.

You can opt out of Google Analytics without affecting how you visit our website by downloading the Google Analytics Opt-out Browser Add-on. Available for Google Chrome, Mozilla Firefox, Apple Safari and Microsoft Edge.

For more information on the privacy practices of Google, please review Google’s Privacy Policy.

Our Use of Google Search Console

We use Google Search Console to monitor and maintain our site's presence in Google search results. Google Search Console helps us understand how Google views our site and optimise its performance in search results.

For more information on the privacy practices of Google, please review Google’s Privacy Policy.

Our Use of Google reCAPTCHA

We use Google reCAPTCHA on our site to help reduce spam. This site is protected by reCAPTCHA, and the Google Privacy Policy and Terms of Service apply.

Our Use of Google Tag Manager

Our website uses Google Tag Manager (GTM) to efficiently manage and deploy marketing tags, scripts, and tracking codes without manual coding. GTM allows us to streamline integrating and updating various third-party services, such as Google Analytics, conversion tracking, and other marketing tools, ensuring that our website operates smoothly and effectively.

We use Google Tag Manager to:

  • Enhance Website Performance: By managing all tags in one place, GTM helps reduce our website's load time, leading to a better user experience.

  • Improve Data Accuracy: GTM ensures that tracking codes are deployed consistently and accurately, allowing us to gather reliable data for analysis and decision-making.

  • Facilitate Easy Updates: With GTM, we can quickly update or add new tags without modifying the website’s code, reducing the risk of errors and ensuring that our website remains up-to-date with the latest tracking requirements.

Using Google Tag Manager helps us optimise our website's functionality and effectiveness, ensuring that we can deliver the best possible user experience.

For more information on the privacy practices of Google, please review Google’s Privacy Policy.

Contact Us

It is extremely important to us that everyone who engages with our business has a positive experience. You are welcome to contact us for any reason.